Focus Groups 101

focus group A focus group is made up of individuals who share a common characteristic who participate in a moderated discussion For example, they might be participants

A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, ptt group A focus group is a small-group discussion guided by a trained leader It is used to learn more about opinions on a designated topic, and then to guide future